Selected marketing work / 2024–2026
Business, community and academic projects, with the strategy, visuals and evidence behind the work.
01Social media audit / Business project
A content strategy built from 19 months of social activity
Reviewed Instagram and Facebook, built a coded post inventory, and turned the findings into a practical content and measurement plan for a local coffee roaster.
02Website and search strategy / Community project
A clearer digital welcome for a neighbourhood church
Reviewed the website and Facebook presence, mapped four visitor journeys, and developed three homepage concepts alongside SEO, AEO and content recommendations.
03Brand building / Practical experience
Building a culture around independent dance music
Co-founded an independent music platform and connected positioning, campaign planning, creative direction, content and partnerships into a consistent brand experience.
04Social marketing / Academic project
A behaviour-change plan for distracted driving
Co-developed a campaign plan using audience research, habit-focused messaging, channel planning and evaluation to reduce cellphone use while driving.
05CRM strategy / Academic project
Turning customer data into stronger retention
Co-developed a CRM concept connecting customer journeys, behaviour-based segments, automated follow-up and a retention dashboard.
06B2B marketing / Academic project
A full-funnel plan for an AI workplace platform
Co-developed an integrated strategy covering target segments, direct and partner channels, LinkedIn content, webinars and lead generation.
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