Marketing × Strategy × Culture
I'm Johnathan Jagerhofer, an Edmonton-based marketer and co-founder of Run The Niche. I turn audience insight into campaigns, content and brand experiences that people want to be part of.
Ideas into actionBuilt with purposeRun The NicheBrand and campaigns
NAITBBA marketing
EdmontonOpen to opportunities
Selected work / 2024–2026
Business, community and academic projects, with the strategy, visuals and evidence behind the work.
01Social media audit / Business project
A content strategy built from 19 months of social activity
Reviewed Instagram and Facebook, built a coded post inventory, and turned the findings into a practical content and measurement plan for a local coffee roaster.
02Website and search strategy / Community project
A clearer digital welcome for a neighbourhood church
Reviewed the website and Facebook presence, mapped four visitor journeys, and developed three homepage concepts alongside SEO, AEO and content recommendations.
03Brand building / Practical experience
Building a culture around independent dance music
Co-founded an independent music platform and connected positioning, campaign planning, creative direction, content and partnerships into a consistent brand experience.
04Social marketing / Academic project
A behaviour-change plan for distracted driving
Co-developed a campaign plan using audience research, habit-focused messaging, channel planning and evaluation to reduce cellphone use while driving.
05CRM strategy / Academic project
Turning customer data into stronger retention
Co-developed a CRM concept connecting customer journeys, behaviour-based segments, automated follow-up and a retention dashboard.
06B2B marketing / Academic project
A full-funnel plan for an AI workplace platform
Co-developed an integrated strategy covering target segments, direct and partner channels, LinkedIn content, webinars and lead generation.
About / The short version
I'm a fourth-year BBA Marketing student at NAIT who learns by building. Co-founding Run The Niche gave me a place to apply what I study in real time, from audience research and brand positioning to content, campaigns and partnerships.
That mix has shaped how I approach marketing. I care about the idea, but I also care about the calendar, the data and the details that make it work. I'm especially interested in digital marketing, communications, brand strategy and experiences that bring communities together.
Positioning, audience definition and messaging systems that keep a brand consistent.
Ideas, timelines and channel plans that move from concept to execution.
Editorial calendars, short-form content, copywriting and community engagement.
Market research, competitive audits, reporting and practical recommendations.
Media materials, stakeholder messaging and stories built for the right audience.
Partnerships, creative logistics and detail-oriented delivery across moving parts.
Experience / Education
2024–Present
Run The Niche
Brand positioning, campaign strategy, social media, content, partnerships, audience development and merchandise.
Expected Dec. 2026
NAIT, JR Shaw School of Business
Applied learning across research, analytics, digital marketing, public relations, sales and campaign strategy.
Previous
Blueprint, Live Nation
Led teams in fast-moving live environments while supporting event promotion, customer experience and on-site execution.
My approach / Three moves
Start with the audience, the problem and what success actually looks like.
Turn the strategy into a clear message, campaign and set of useful deliverables.
Use feedback and performance to improve the next decision, not just report the last one.
Contact / Let's talk
I'm open to marketing, communications and digital content opportunities in Edmonton or remote. The best place to reach me is LinkedIn.