Website and search strategy / Community project
St. Peter’s Anglican Church
A clearer digital welcome for a neighbourhood church
September 2026Review and design concepts delivered
- Homepage design concepts
- 3
- Visitor journeys mapped
- 4
- Proposed redesign timeline
- 8 weeks
- Facebook followers at review
- ~1,000
Public website and Facebook review prepared on 22 September 2026. The follower figure is an approximate snapshot from the review. The homepage images are proposed design concepts, and the timeline is a recommendation; post-launch performance has not been measured.
The challenge
Make it easier for newcomers, regular attendees, online worshippers and hall renters to find the information they need and take a useful next step.
My role
I reviewed the public presence, identified content and navigation gaps, mapped visitor tasks, developed the homepage concepts, and prepared search, publishing, ownership and measurement recommendations.
What I delivered
- Website and Facebook presence review
- Four audience journeys and proposed site architecture
- Three visual directions and a full homepage concept
- SEO and AEO recommendations
- Eight-week implementation plan and action register
The plan
Four audiences. Clear next steps.
First-time visitor
What happens if I come this Sunday?
Plan your visit
Regular attendee
What is happening this week?
View current events
Online worshipper
Where is the latest service?
Watch the latest service
Hall renter
Will this space work for my event?
Enquire about the hall
A recommended ten-post monthly plan. These are planned content volumes, rather than published results.
Priority search and content improvements
- Publish a complete first-Sunday guide.
- Add useful hall details and an enquiry path.
- Use clear headings, titles and image descriptions.
- Keep local contact information consistent.
- Feature the latest service with a separate archive.
- Assign content ownership and a reporting rhythm.
| Timing | Phase | Focus |
|---|---|---|
| Week 1 | Discovery and access | Agree goals, audiences, content and ownership. |
| Weeks 2–3 | Structure, SEO and AEO | Map visitor tasks and write useful answers. |
| Weeks 3–4 | Design and prototype | Refine the visual direction and mobile layouts. |
| Weeks 5–6 | Development and migration | Build pages, move content and add measurement. |
| Week 7 | Quality assurance | Check accessibility, forms, links and search basics. |
| Week 8 | Training and launch | Train the editor, launch and confirm indexing. |
The timeline assumes timely access, one decision-maker and prompt approval of copy and imagery. The first 30 days after launch would focus on measurement and refinement.
Strategy into decisions
How I approached the work.
Start with the first visit
I put service information, what to expect, directions and a plan-your-visit action at the centre of the proposed homepage hierarchy.
Organise around visitor tasks
The architecture gives each audience a clear path to Sunday information, current events, online worship or hall rental details.
Make answers easy to find
The SEO and AEO plan prioritises clear headings, useful page titles, direct answers to visitor questions, local identity and structured information that matches visible content.
Design for ongoing upkeep
I paired the visual work with named content ownership, weekly updates, a Facebook content mix and a monthly reporting routine.
Selected project visuals
The work in view.
View the full Neighbourhood Church homepage concept
Project outcome
Delivered a visitor-focused redesign direction with a practical route from audit findings to content, design, implementation and measurement. Neighbourhood Church was the recommended base, with selected welcome and heritage elements from the other concepts.
How success would be measured
- First visits
- Plan Your Visit clicks, directions clicks and newcomer enquiries
- Online worship
- Latest-service clicks, video starts and archive use
- Hall rental
- Hall-page visits and completed enquiries
- Search visibility
- Search impressions, clicks, indexed pages and visitor queries